The Trace interviewed Jessica H. Beard, MD, MPH, FACS, Associate Professor of Surgery in the Division of Trauma and Surgical Critical Care and Director of Trauma Research at the Lewis Katz School of Medicine at Temple University, about new research published in the journal Social Science and Medicine Qualitative Research in Health. For the first time, this new research, led by Dr. Beard, uncovers the impact of news media reports of interpersonal firearm violence presented through an episodic lens on recently firearm-injured people, and explores how they perceive the meaning and impact of news media reporting about their injuries and firearm violence in their communities. An episodic lens is one that focuses on the individual event, as opposed to one that frames the incident within larger social and structural context.